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DeAnn Bingaman

How we do “Green” at Sweetology, Earth Day 2017

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How we’re doing “Green” at Sweetology

It’s important to us as a company to create a business that can peacefully coexist with the environment. We continue to be on the lookout for ways to offset our impact.  Here are the steps we’ve already taken to be a more eco-friendly business.

  • Eliminating paper orders and entering everything electronically
  • Re-useable frosting bowls in place of disposable containers
  • Re-useable decorating tips
  • The two changes above resulted in a substantial increase in washables. So, we recently added a commercial, high-efficiency dishwasher that will significantly cut down on the amount of water used for washing and the amount of water heated.
  • Installed an energy-efficient hot water tank
  • Incorporated a Sprinkle Bar with shakers. This has eliminated the need for either disposable or washable ramekins. We’ve also seen a big reduction in waste!
  • All light fixtures are fitted with CFL or LED light bulbs.
  • All recycle-friendly materials that cannot be washed and reused are recycled
  • Refillable soap and sanitizer dispensers.
  • Many of our materials and supplies are now being sourced locally to help cut down on shipping impact.
  • We relocated our store into a smaller footprint to eliminate wasted, unused space.


10 Easy tips for Going Green at Home

  1. Switch to high-efficiency light bulbs. (They’ve improved LEDs dramatically and the prices are very reasonable these days.)
  2. If it’s time to replace an appliance, upgrade to an energy efficient model. (Look for the energy star label.)
  3. Stop using disposable shopping bags. There are some great re-useable options available. I love the ones that fold up to the size of travel tissues. I always keep one or two in my purse.
  4. Skip the disposable water bottles! Buy a re-useable water bottle. It doesn’t need to be fancy or expensive. It only matters that you refill and reuse! My personal favorite is the Corkcicle Canteen. It’s a little pricey but it keeps water cold for hours and, because it’s metal, it has, so far, proven itself indestructible.
  5. Wash laundry in cold water and line-dry.
  6. Check your thermostat. Go a degree or two lower in the winter and higher in the summer.
  7. Turn the lights off when you leave the room.
  8. Unplug charging cords and appliances when not in use.
  9. Reduce junk mail. Opt-out of all those pre-approved credit card offers at
  10. Shop local markets and restaurants. Frequenting businesses that buy locally reduces the energy used to get the food to the marketplace.

Check out these great websites for more information and tips on going green: or

Be sweet to this earth, it’s the only one we’ve got!

DeAnn Bingaman, Sweetology VP of Marketing

Decorating Membership BT

Sweetology Memberships are a “Sweet” Deal

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Sweetology basic membership – decorate FREE for a year for only $4!

We’re continually looking for ways to make Sweetology St. Louis’ sweetest, creative destination! Along with the opening of our beautiful new store location in Town & Country Crossing, we’re introducing Sweetology Decorating Memberships!  For our loyal, frequent decorators, you’ll love the sweet deal of a membership!  If you’ve never been here to decorate with us, then, WOW, do we have some treats in store for you!  Sweetology is the place where you come to decorate cookies, cakes, and cupcakes. Everything in our store is geared to assist you in creating a unique, one-of-a-kind masterpiece. You can relax and enjoy the process, while we deliver a hassle-free, memorable experience…and we take care of all the clean up!

When you decorate at Sweetology there is a standard, per decorator, Makery Fee of $4.99 that includes things like aprons, food coloring and flavoring and unlimited access to over 50 different sprinkles.  With a Membership, that Makery Fee is waived so you get unlimited decorating AND you also get a complimentary birthday cake!  That’s a $100 value!  Below are complete details for both our Basic and Premium Memberships.

  • Basic Membership: Each Member may come in for FREE with a waived Makery Fee for 12 months. You can come in and decorate as much as you want without incurring the $4.99 makery fee.
  • Basic Membership also includes a Complimentary Birthday Cake that one of our Sweetologist will decorate and customize to your request. The Birthday Cake alone is a $46.99 value. So basically you are getting a free year of decorating for $4.00.
  • Total Value: $100
  • Basic Membership Cost: $49.99

We also offer a Premium Membership that includes everything in the Basic Membership but also allows you to have a

  • Premium Membership: Each Member may come in for FREE with a waived Makery Fee for 12 months. You can come in and decorate as much as you want without incurring the $4.99 makery fee.
  • Includes a Complimentary Birthday Cake that one of our Sweetologist will decorate and customize to your request. The Birthday Cake alone is a $46.99 value.
  • FREE non-alcoholic beverage each time you come in to decorate
  • unlimited decons (edible cake decorations) when decorating
  • ability to reserve a seat in the Makery so that you never have to wait.
  • Total Value $250.00
  • Premium Membership Cost: $99.99

Memberships are available for purchase online or in the store during your next visit.  Now put down that electronic device and get in here for some old-fashioned, creative fun!

Grand Opening Celebration, Saturday, May 6th!

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Grand OpeningWe’re up and running now at the new location but we’re so excited about the new store, we want to celebrate with a Grand Opening party!  Stop by to see the new store and decorate with us on this extra special, fun-filled day! Every hour throughout the day, we’ll giving away great prizes including Sweetology Decorating Memberships, cupcake kits, camp sessions, and other fun goodies! Sammy J will be on hand to make fantastical balloon sculptures for kids and later in the afternoon Princesses Belle and Sleeping Beauty will be in the store to visit with our little decorators. Bring your cameras!  It’s sure to be a fun, smile-filled day!

  • When: Saturday, May 6th
  • 10:00AM-6:00PM: Open tables all day for decorating!  
  • 10:30-11:30AM: Free Cake Decorating Demonstration
  • 12:00-2:00PM: Balloons by Sammy J, Free balloons for children
  • 2:30-4:30PM: Appearances by Princesses Belle and Sleeping Beauty (free meet and greet)

Ladue News: Sweetology Summer Camp is the Icing on the Cake

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I love summer camp cupcakes at Sweetology.

I love summer camp cupcakes at Sweetology.

With summer volunteer opportunities and day-camp activities that span the breadth of student interests from technology and coding to sports and performance arts, Sweetology, a DIY cake-decorating studio located in the ever-growing Town and Country Crossing shopping center, offers a summer-camp experience that truly captures the artistic side of dessert-focused culinary arts.  Read the full story.

Sweetology: Relocating to Town & Country

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As we packed the final boxes and moved out the last of the store fixtures from our Ladue store, there was a mishmash of emotion but mostly we’re filled with anticipation and the excitement of taking what we’ve learned to grow and perfect the Sweetology concept in a new location.  We are looking forward to reopening the store very shortly in it’s new home at Town & Country Crossing.  The new store will provide Sweetology with greater visibility and a location more central to the majority of our customer base.  We will continue to offer individual cake, cookie and cupcake decorating experiences, birthday parties, showers, private events, and corporate team-building activities.  Sweet treats in the form of candy, frosted cupcakes and cookies will also continue to be a daily feature for guests on the go.

In spite of our best efforts, construction and inspections seem to have their own timeline and we anticipate welcoming guests to the new location by April 1st, if not sooner!  We regret any inconvenience caused by this temporary interruption in business.  Updates and information will continue to be shared via Facebook, Twitter and Instagram.  Find us on any of those platforms @sweetsweetology or click the links below.  Thank you for your patience.  We’ll see you soon at 1232 Town & Country Crossing Drive, located between Target and Stein Mart.




December Decorating Inspiration: Ice Cream Cone Trees

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These ice cream cone trees are an easy fun project.  We decorated these with green buttercream and sprinkles.  You can also use royal icing or melting chocolates to coat the trees.  We love the trees on top of some yummy cupcakes but they also make great additions to our gingerbread houses!

Supply List:

  • Cupcakes frosted with white buttercream, topped with white sprinkles
  • Buttercream frosting tinted green
  • Piping bag fitted with a star tip
  • Sprinkles and candies (we used chocolate covered sunflower seeds for the “lights” on our tree)


  • When you pipe the frosting on the tree, leave the tip of the tree bare.  This gives you a clean surface to handle the tree and put it place.  Once in place, finish piping the top of your tree.
  • You can cover the trees with a basic “star” or you can give the tree a more textured look by applying the star in a downward motion, release the pressure on the bag and quickly pull the tip out and away.

Enjoy and happy decorating!  Stop by and decorate with us at Sweetology!


Sweet Scare Photo Contest

Sweet Scare Cupcake Decorating Photo Contest

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Scare up some delicious fun! Decorate your own sweet or scary Halloween cupcake or cookie and submit a photo to the STL Parent and Sweetology #SweetScare contest

Contest Entry & Rules

  1. Decorate your own sweet or scary cupcake or cookie at Sweetology or in your own kitchen (Mention “SweetScare” at Sweetology and we’ll give you 4 naked cupcakes FREE to get you started when you decorate in the Makery. Frosting, fondants, toppers, etc. sold separately)
  2. ENTER: Post a photo to your social media with the tags #SweetScare and #SweetSweetology
  3. Photos must be submitted by October 31, 2016
  4. Share and encourage your friends to vote at STL Parent
  5. Voting closes November 7, 2016
  6. One winner will receive a Cupcake Decorating Party for 8 guests* valued at $275

*Cupcake Decorating Party for 8 guests includes 4 cupcakes per guest to decorate, frosting, sprinkles, fondant, piping bags and tips.  Party must be scheduled during regular business hours at a mutually agreed upon date and time.

NEW Decorating Memberships, No Makery Fee for a year and a free cake!INFO-BUY NOW